City Centre Initiative are delighted to introduce the Annual Christmas Window Competition 2017. The competition takes place each December with businesses throughout the City Centre encouraged to get involved. During the festive season shoppers notice how local businesses have made their shop windows extra special by adding festive lights and decorations to add some Christmas sparkle to their customer shopping experience. The competition continues to grow from strength to strength and each year we look forward to more fantastic festive illuminations and displays. There are three categories which are:
- Evening Time Economy
Prizes have varied over the years including weekend breaks in Dublin sponsored by Maldron Hotels, Shopping Vouchers sponsored by Foyleside Shopping Centre and Dinner for Two at Thompson’s Restaurant courtesy of the four star City Hotel and Derry Crystal gifted by City Centre Initiative.
Fergal Rafferty, Foyleside Manager highlighted the importance of visual merchandising stating that: “Christmas window displays play a key role for the vast majority of retailers, large and small. Each year the quality, the brightness and the attention given to detail keeps getting better and better. The shop window competition arranged by CCI gives the opportunity for the ‘unsung heroes’ of the retail industry i.e. the visual merchandisers to achieve some well-earned recognition.”
Jim Roddy, City Centre Manager said: “Many City Centre businesses always make an extra effort in helping dress the city for Christmas – this competition recognizes their contribution and hard work to make the City Centre festive and welcoming. We want the city to be looking at its festive best.”
Businesses throughout the city, small and large, play a huge part in our local economy and are central to the regeneration of Derry~Londonderry. We see this project as an innovative and creative way to build on the visual impact of our city at Christmas. We must capitalize on the creative side of Business. This project enables all those who work in the city centre the opportunity to demonstrate all that is special – and indeed individual – about the place we call home.
If you are a Business Owner or Manager within the City Centre and you are interested in taking part this year please contact us to enter the competition.